Shot in an idyllic Devon setting, our Summer’21 campaign photoshoot embraces new beginnings and a fresh sense of optimism. Here, we give you an exclusive behind-the-scenes sneak peek of the team in action.

 

The Location

 

We chose several locations in Salcombe, Devon as it represents iconic British summer holidays, with dramatic landscapes, sandy beaches and quaint villages. The campaign was shot at beautiful Mill Bay – a white sandy cove opposite Salcombe with fine golden sands, turquoise waters and outstanding preserved natural beauty.

To capture the charming British holiday atmosphere, we shot in an iconic seaside town, tucked away on the southern coast of Devon. It boasts pristine beaches as well as pretty pastel townhouses, majestic hills and it’s own microclimate providing a Mediterranean feel with balmy summers - perfect for showcasing all the summer collection.

 

The Inspiration

 

This season, we’re embracing a fresh start and new beginnings by creating a collection of fun, fresh styles for a positively upbeat start to the summer. A mood of relaxed elegance and optimism defines the new SS21 collection, with luxuriously lightweight summer fabrics including linen and organic cotton to keep things cool, while uplifting prints and a pastel palette enhance the positive ambience.

 

The Collection

 

The summer collection features our signature summer styles and new innovative pieces tailored for the new beginning. Highlights include luxurious lightweight Italian linen suits in seasonal pastel shades, smart organic cotton shirts, eye-catching limited edition prints and stylish summer separates.

A special thanks to Salcombe Apartments for allowing us to shoot in their stunning grounds and to Salcombe Launch Company for letting us use their boats.