British style is the inspiration behind our spring 2015 campaign. The new collection combines fine tailoring with modern silhouettes and highlights of red, white and blue. We chose London’s iconic financial district for the location of the shoot to reflect the collection’s contemporary feel.

Our models, stylists, photographers and make-up artists braved the bitter winter gale and we served copious amounts of tea to ensure our team stayed warm. It was rather challenging trying to keep the outfits crease free and hair perfectly in position. We worked our magic to clear the secret location and once the sun came out, we were extremely pleased with the results.