Using the latest fabric technology, we have created a super smart collection of non-iron shirts, because we know your time is precious. Just like all our formal shirts, our non-iron shirts are expertly tailored, perfectly fitted and made from premium cotton. The non-iron magic happens when we apply a superior anti-crease finish. This high-performance finish is then locked into the shirt fibers at a high temperature to ensure it remains on the fabric permanently. The result is a luxuriously soft yet durable shirt that remains remarkably crease free.
The Same Luxury Fabric
All our formal shirts, including the non-iron options, are woven from long staple, two-fold cotton yarns to create a silky yet strong surface. They are finished with our signature details including reinforced seams, removable collar stiffeners, and fine single-needle stitching. You can choose from three flattering fits and single and double cuff options.
We know you love a sneak peek behind the scenes of our seasonal photoshoots. And since we’ve launched our festive Winter’19 campaign, we thought you'd like to see what happened at our shoot! Our latest campaign was shot at St Martin’s Theatre in the West End. Here's an exclusive look behind the scenes.