London, Tuesday 2 February 2017

Hawes & Curtis celebrates great British design with a stylish campaign to support the Spring 2017 Collection. Launching online and in stores on February 1st, the campaign draws inspiration from the brand’s iconic designs and its contributions to the British fashion industry. Since pioneering the first backless evening waistcoat to creating the iconic Windsor collar, Hawes & Curtis has been at the forefront of British design for more than 100 years.

 

The Spring 2017 Collection showcases the brand’s flair for design with new suits in this season’s blue and navy colour palette. Available in two and three piece styles, every suit is designed with meticulous attention to detail. Adding a fresh dimension to cotton shirts, the limited edition Curtis collection features bold British designs, unique details and statement prints. The collection has been updated with new collar styles and a contemporary extra slim fit. In rich jewel tones and relaxed feminine silhouettes, the chic women’s blouses salute this season’s ladylike aesthetic and the classic cotton shirts are all time classics.

 

In order to emphasise the diversity of the British design industry, the collection is showcased in London amongst great British icons, from the red telephone box to the black cab, the Concorde to the Routemaster.

 

Hawes & Curtis CEO Touker Suleyman says: “Britain leads the world in design and the innovations of British designers have been recognised globally for more than a century. Today the UK’s creative industries have never been stronger and we are very proud to be a part of it.”

 

The campaign will also feature a number of exclusive brand partnerships and commercial collaborations to support the overarching theme of heritage and design by Hawes & Curtis.